The Design DNA Method | ANZ DESIGN STUDIO
- Anz Design Studio
- Jul 19, 2023
- 2 min read
Updated: Apr 10

Custom home design may seem personalized, but it’s not personal enough. Because of this, it can become a battlefield of challenges from budget constraints to design options, revisions to unexpected change orders. The root cause? The typical design process is built on the wrong questions.
Traditionally, design begins by focusing on home features: bedrooms, bathrooms, square footage, and budget. Despite detailed questionnaires, they only scratch the surface of a family's genuine needs and desires. And while many end up with a decent result, the process can be plagued with issues getting all elements to align and ultimately sacrifices must be made. We see this as the reason why 88% of new construction buyers wish they had made different choices. All because it began with the wrong questions.
At Anz Design Studio, we delve deep into the unspoken goals and visions of each family, surpassing the surface requests. We uncover each family’s true needs, goals, values, and the very spirit and identity that defines them. We articulate the deeper unverbalized goals into our Design DNA Method - our supercharged design brief that provides a crystal clear vision on what each truly wants from their design. This clarity empowers each family's design decisions on an unparalleled level, acting as a golden measuring stick for all design options to be evaluated, resulting in greater focus and flexibility in the process of designing the unique result each family wants.
While most firms will have a meeting or two and then sit behind their desk hoping they can create a design you’ll be happy with - at Anz Design Studio, we have a strategic process to understand and define your core goals, personality, needs, and wants for your custom home. We talk about your habits, family routine, and storage needs well before we ever start your design to infuse these details from the beginning - so they don’t become an expensive afterthought you change during construction or worse, decide to live without because it’s too late.
If you’re building a custom house, getting the details right can mean the difference between bliss and regret with your new home. Don’t settle for just custom - get a truly personal home design that is tailored to fit you perfectly. Get your dream home started today by scheduling your free 1-on-1 Clarity Call with Architect Kendle Anz and you’ll take the first step toward designing the Harmonious Home you desire.
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